Wireless carriers require every business that sends application-to-person (A2P) text messages through a standard 10-digit phone number (10DLC) to register two things:

• A Brand — who you are as a business.
• A Campaign — the specific type of messages you plan to send, and how people agree to receive them.

This registration is reviewed by The Campaign Registry (TCR), an industry-wide system used by all major US carriers. It typically takes a few business days once submitted.

We'll walk you through it step by step, including picking the campaign type that actually matches how you plan to use texting — whether that's a single-purpose campaign like marketing or account notifications, or a mix of several message types.